A full tear-off to the deck, ice and water shield, synthetic underlayment, and architectural or Class 4 shingles, installed by a GAF Master Elite crew, the top 2 percent of roofers. Free written estimate, honest repair-or-replace advice, and financing. Wauwatosa-based since 2020.
A Milwaukee roof replacement is more than nailing down new shingles. Freeze-thaw, ice dams, and hail punish the parts you cannot see, the deck, the underlayment, the flashing, and the ventilation. Generations Roofing & Remodeling installs the full system to Wisconsin SPS 321 code so your new roof actually reaches its warranty life. Here is exactly what is in the scope, in writing, before you sign.
We strip every old layer down to the decking, never an overlay. That lets us inspect and replace rotten or delaminated sheathing before a single new shingle goes on. Wisconsin code caps a roof at two layers, and a clean deck is what makes a 50-year warranty possible.
See the detailsSelf-adhering membrane installed from the eave edge up the slope, plus every valley and penetration. This is the single biggest defense against Milwaukee ice dams, and Wisconsin SPS 321.28(4) requires it on low-slope eaves.
See the detailsWe upgrade from basic 15-pound felt to synthetic underlayment, a tougher, tear-resistant, water-shedding layer that protects the deck during install and for the life of the roof.
See the detailsYour choice of GAF Timberline HDZ, Owens Corning Duration, or CertainTeed Landmark architectural shingles, or a UL 2218 Class 4 impact-resistant upgrade that can earn a Wisconsin insurance discount and stands up to repeat hail.
See the detailsA roof is a system, not just field shingles. We replace step and headwall flashing, valley metal, drip edge, starter strip, and ridge cap so water has nowhere to sneak in, the places cut-rate crews reuse old metal.
See the detailsRidge vent paired with soffit intake keeps the deck cold in winter and cuts attic heat in summer. Balanced ventilation is what stops ice dams from forming and what keeps your shingle warranty valid.
See the detailsOne isolated leak on a sound, younger roof is a repair. But when several signs stack up, another patch just delays the inevitable and wastes money. Milwaukee roofs typically last 18 to 22 years because of freeze-thaw cycles, ice dams, and hail, well short of the 25 to 30 years on the wrapper. Use the checklist below, then let us confirm it free and put it in writing.
No mystery, no moving target. Generations Roofing & Remodeling runs every Milwaukee replacement through the same five steps, and the price we put in writing is the price you pay. Most projects go from free estimate to a registered manufacturer warranty in about two weeks.
We measure the roof on-site, check the attic and decking, and hand you a written, line-item estimate with material options, no high-pressure sales script.
Pick architectural or Class 4 impact-resistant shingles from GAF, Owens Corning, or CertainTeed. We bring samples so you see the color against your siding.
We pull the Milwaukee building permit for your address and order Wisconsin-code-compliant materials. You get a firm install date.
Full tear-off to the deck, ice and water shield, synthetic underlayment, shingles, new flashing, and ridge vent, all installed to SPS 321 code in one to two days.
We magnet-sweep the lawn and driveway for nails and register your GAF Golden Pledge or Owens Corning Platinum warranty in your name.
Generations Roofing & Remodeling installs new roofs out of 2222 N Mayfair Rd in Wauwatosa, minutes from the East Side, Bay View, and Brookfield Square. We replace roofs across Milwaukee County and the inner suburbs, and we are honest about where we staff rather than claiming to be your neighborhood roofer everywhere.
Response window is measured from our Wauwatosa HQ. Each Milwaukee-area city below links to its own roof replacement page, and we stage crews by neighborhood so install dates stay tight even in peak storm season.
A typical Milwaukee architectural shingle replacement runs $4 to $6 per square foot installed, about $10,500 to $14,500 for a 2,000 square foot home. Class 4 impact-resistant shingles add $0.40 to $0.70 per square foot and can earn an insurance discount. Standing-seam metal runs $7 to $11.50 per square foot but lasts 40 to 60 years. The three options below cover most Milwaukee homes.
| Option | Installed cost | Lifespan | Best for |
|---|---|---|---|
| Architectural asphaltGAF Timberline HDZ, OC Duration, CertainTeed Landmark | $4 – $6 / sq ft | 25 to 30 yr | Most replacements |
| Class 4 impact-resistantUL 2218 rated, insurance-discount eligible | $4.40 – $6.70 / sq ft | 30+ yr | Hail-prone ZIPs |
| Standing-seam metalGalvalume or aluminum, concealed fastener | $7 – $11.50 / sq ft | 40 to 60 yr | Lifetime roof |
Slide your roof size and pick a material for an installed-cost range.
Architectural asphalt · 20 squares
Ballpark only. Pitch, layers, and decking repair affect the final number. A free on-site estimate is exact.
The crew completed a full tear-off on our Bay View house in a single day. GAF Timberline HDZ, new ice and water shield, and they registered the Golden Pledge warranty in my name. Cleanup was spotless.
We got three Milwaukee quotes. Generations was the only one that walked the attic, explained the ventilation fix, and put everything in writing. No surprise charges at the end.
They walked me through the Class 4 shingle insurance discount and it paid for part of the upgrade. Honest, local, and the new roof looks fantastic.
Real Milwaukee County projects, each a full tear-off with a registered manufacturer warranty. Architectural and Class 4 impact-resistant shingles from GAF, Owens Corning, and CertainTeed.
Zachary founded Generations Roofing & Remodeling in 2020 after seeing too many Milwaukee homeowners pay for overlays and reused flashing that failed years early. He lives in Wauwatosa, has personally inspected more than a thousand Milwaukee roofs, and built the company around one rule: install the full system to code, register the real warranty, and put the price in writing.
No franchise, no anonymous out-of-state subcontractors. Our GAF Master Elite, Owens Corning Platinum, and CertainTeed Select credentials each require ongoing training, and we carry them so your warranty is factory-backed and your install meets Wisconsin SPS 321 code.
Milwaukee County roof replacements must meet Wisconsin SPS 321 building code, and a non-compliant install can void both your warranty and a future insurance claim. We are DSPS-licensed and build to code on every job.
Self-adhering ice and water membrane (ASTM D1970) installed from the eave at least 30 inches up-slope and 12 inches past the inner wall face.
Why it matters: this layer stops ice-dam backup from leaking into your living space in winter.A minimum of 15-pound felt or an equivalent passing ASTM D226 or D4869. We upgrade every roof to synthetic underlayment as standard.
Why it matters: synthetic sheds water and survives the install better than basic felt.Wisconsin allows no more than two shingle layers. If your roof already carries two, code requires a full tear-off, which we recommend on every job anyway.
Why it matters: a clean deck is the only way to inspect and warranty the new roof.Shingles rated to ASTM D3161 wind, with optional Class 4 impact shingles tested to UL 2218 for a Wisconsin premium credit.
Why it matters: the right rating earns the carrier discount and survives the next hail core.Installed to GAF Master Elite, Owens Corning Platinum, and CertainTeed specifications so the factory warranty stays valid.
Why it matters: only certified contractors can register the extended warranty.We pull and manage the building permit for your address and schedule the municipal final inspection, typically in five to seven business days.
Why it matters: an unpermitted roof can surface at resale and complicate a future claim.A typical Milwaukee asphalt shingle roof replacement runs about $4 to $6 per square foot installed, or roughly $10,500 to $14,500 for a 2,000 square foot home. The metro average is near $9,600 for a smaller roof, and a full architectural-shingle tear-off on a larger or steeper home can reach $18,000 to $22,000. Class 4 impact-resistant shingles add $0.40 to $0.70 per square foot, and standing-seam metal runs $7 to $11.50 per square foot.
Curling or cupping shingles, bald spots and granule piles in the gutters, a roof past 18 to 22 years old, recurring leaks on more than one slope, daylight or a sagging deck in the attic, and two existing shingle layers (the Wisconsin code maximum) all point to replacement. A single isolated leak on a sound, younger roof is usually a repair. Our free written estimate tells you honestly which one you need.
A quality architectural asphalt roof is rated for 25 to 30 years, but Milwaukee freeze-thaw cycles, ice dams, and hail commonly shorten real-world life to 18 to 22 years. Balanced attic ventilation, ice and water shield at the eaves, and Class 4 shingles all extend that window.
Most Milwaukee single-family asphalt re-roofs finish in one to two days from tear-off to final magnet sweep. Larger or steeper roofs, or metal systems, run two to five days. We never leave a roof open overnight unprotected.
Yes. Roof replacement in Milwaukee and surrounding Wisconsin municipalities requires a building permit, typically $150 to $500. We pull and manage the permit for your address as part of the project, and we build to Wisconsin SPS 321 code.
Three-tab shingles are flat, single-layer, and rated for lighter wind. Architectural (also called dimensional or laminate) shingles are multi-layer, heavier, carry 110 to 130 mph wind ratings, last longer, and look dimensional. Nearly every Milwaukee replacement we install today uses architectural shingles such as GAF Timberline HDZ, Owens Corning Duration, or CertainTeed Landmark.
A tear-off removes the old shingles down to the deck so we can inspect and repair the wood, install fresh ice and water shield and underlayment, and start clean. An overlay nails new shingles over the old layer. Wisconsin code limits a roof to two layers total, and we recommend a full tear-off because it lets us find rotten decking and gives a longer, warranty-backed result.
GAF Master Elite is held by under 2 percent of roofing contractors in North America because it requires licensing, insurance, and a proven track record. It lets us register the GAF Golden Pledge warranty, which covers up to 50 years on materials and 25 years on workmanship, the strongest warranty GAF offers.
If your roof was damaged by a covered peril such as hail or wind, most Wisconsin policies pay to replace the damaged portion minus your deductible. Age-related wear and tear is not covered. We document storm damage to Xactimate standards and can meet your adjuster on the roof. Wisconsin Statute 631.83 gives you 12 months from the date of loss to file.
Actual Cash Value pays the depreciated value of an older roof. Replacement Cost Value pays the full like-kind cost to replace it. RCV policies and newer roofs recover the most, and the difference can be several thousand dollars on the same claim.
Late spring through fall is ideal because shingle sealant strips bond best in moderate temperatures. We replace roofs year-round in Milwaukee, including winter, using hand-sealing and cold-weather adhesives when needed. Booking in the off-season can mean faster scheduling.
Yes. We install roofs through Wisconsin winters using manufacturer-approved cold-weather methods, hand-sealing shingles and keeping ice and water shield warm before application. We watch the forecast and never tear off more than we can dry-in the same day.
Wisconsin allows a maximum of two shingle layers. If your roof already has two, code requires a full tear-off before a new roof goes on. Many older Milwaukee homes carry two historic layers, which we confirm during the free inspection.
Yes. A new roof is one of the most reliable resale upgrades, recovering roughly 60 to 70 percent of its cost and removing a major buyer objection and inspection flag. We provide a transferable workmanship warranty that passes to the next owner.
Yes. We offer roof financing options so you can spread the cost of a Milwaukee roof replacement over manageable monthly payments. Ask Alexis about current terms when you book your free written estimate.
We measure on-site, check your attic and decking, and hand you a line-item estimate with material options and financing. No pressure, no storm-chaser tactics. Talk to Alexis Quesada, our project coordinator, who answers within two rings.
[INSERT_ELEMENTOR id="2969"]
This will close in 0 seconds
Ready for Your Free Estimate?
Roofing · Siding · Windows · Remodeling · Southeast Wisconsin