Frequently Asked Questions

Yes. Free estimates, always in writing, with no obligation. No service call fee, no pressure to commit. We provide a written scope and written quote before any deposit is requested. This applies to roofing, siding, windows, insulation, and full interior remodeling projects equally.

Alexis follows up same day for submissions received before 4pm, and next business morning for anything after. For urgent matters — especially after a storm — call (262) 202-2481 directly. Voicemails are returned the next business morning.

No. Every job is completed by Generations employees — the same core crew across roofing, exterior work, and interior remodeling. No subcontractors, no day laborers, no third-party handoffs regardless of project size or service type. That's what makes the quality standard consistent and the accountability direct.

Alexis Quesada handles all project inquiries and coordinates communication from first contact through project completion. She manages roofing, exterior, and remodeling projects across Milwaukee and Waukesha County. You can reach her directly at alexisquesada@generationsrr.com.

Yes — one company handles roofing, siding, windows, gutters, and full interior remodeling (kitchens, bathrooms, basements, additions). One point of contact across the entire scope. When a project spans both exterior and interior work, one crew, one schedule, one contractor accountable for the result.

Yes. Generations carries full general liability insurance and workers' compensation covering every employee on every job. We're also CertainTeed certified and TAMKO authorized on roofing installations. When we attend storm damage adjuster meetings, we do so as a licensed, insured contractor — not as a claims facilitator.

Our office is at 2222 North Mayfair Road in Wauwatosa, right on the line between Milwaukee County and Waukesha County. We serve both counties fully — Milwaukee, Wauwatosa, West Allis, Greenfield, Brookfield, Waukesha, New Berlin, Pewaukee, and surrounding communities. We also work in Racine, Kenosha, and Madison for roofing and exterior projects. See all Wisconsin service areas.

Thirty to sixty minutes for most residential roofs depending on complexity and size. We don't rush — the walkthrough takes as long as it takes to do it properly. A written findings report with photographs is included at no charge. See our roof inspection page for full details on what's covered.

Yes. No service call fee, no report fee, no follow-up pressure. The inspection and written report are free regardless of what the inspection finds — post-storm assessments, pre-sale inspections, and general condition assessments all equally.

Yes. When storm damage is present, our report documents impact patterns, affected material types, and measurement data in a format compatible with insurance carrier review. We can also attend the adjuster inspection when that helps the claim process. See our storm damage and insurance claim assistance page.

We're CertainTeed certified and TAMKO authorized. Both manufacturers offer warranties from 10 to 30 years on qualifying installations. We carry the full product range from both — shingle selection, profile, and color options are reviewed during the estimate based on your roof, your budget, and your warranty goals.

Most residential roof replacements are completed in one day. Larger or more complex roofs — multiple planes, steep pitch, significant decking replacement — may run into a second day. We provide a realistic timeline during the estimate based on your specific roof, not a generic promise.

Typically 20 to 35 percent less on a qualifying roof — the savings from eliminating tear-off labor and disposal cost. On a mid-sized Milwaukee-area home, that difference often runs $3,000 to $6,000. On a roof that doesn't qualify, attempting overlay creates a more expensive problem than full replacement would have been from the start.

A physical assessment is the only reliable answer. Layer count, deck condition, existing shingle profile, ventilation, and ice dam history all factor in — none can be determined from the ground or from a photograph. We provide a free assessment with a written recommendation regardless of what the assessment concludes. See our reroofing page for all four eligibility conditions.

Not if the installation follows the manufacturer's overlay specification. CertainTeed and TAMKO both offer warranty coverage for qualifying overlay installations when their specification requirements are met. We install to spec and provide written warranty documentation at project completion.

Existing flashing remains in place on an overlay project. If any flashing sections are corroded, improperly installed, or showing evidence of failure, we address them before the new layer goes on. Flashing problems don't disappear under new shingles — they become harder to access.

Color, yes — any color in the manufacturer's line works on an overlay. Profile requires discussion because thicker or heavier architectural profiles interact differently with the existing layer. We walk through material options during the estimate so you're choosing with accurate information.

Contact Alexis directly at alexisquesada@generationsrr.com for storm damage projects. She routes those inquiries to the right process from the start — including inspection scheduling, insurance claim coordination, adjuster preparation, and documentation. We can also attend the adjuster inspection when that helps the claim.

Within 30 days of any significant hail or wind event in your area. Hail impact on asphalt shingles is rarely visible from the ground — the damage shows at close range as granule fracture, exposed fiberglass mat, and bruising patterns. Insurance carriers have filing windows, and documentation gaps can affect claim eligibility. Early inspection protects your claim timeline.

Yes, when it helps the claim. We attend as a licensed, insured roofing contractor — our report and presence carry weight in the adjuster review because we're documenting damage from a professional installation perspective, not as a claims facilitator. This is standard on larger storm damage claims.

Impact patterns on shingles (granule fracture, bruising, exposed mat), soft metal impact on gutters, fascia, and vent caps, measurement data by roof section, photographs of all flagged areas with location notes, and a formatted summary compatible with insurance carrier review. The report is provided in writing — same visit, no additional scheduling required.

The DOE recommendation for Climate Zone 6 — which covers Milwaukee — is R-49 to R-60 for attics being brought up from under-insulated conditions. Most homes built before 1990 in the Milwaukee area fall significantly below that target. Original fiberglass batts from the 1960s–1980s typically deliver R-13 to R-19 — less than half the Zone 6 minimum. An attic assessment establishes your current R-value and identifies the depth of blown-in insulation needed. See our attic insulation page for full details.

Yes — when combined with proper attic ventilation. Ice dams form when heat escapes through the attic floor, warms the roof deck, and melts snow that refreezes at the cold eave. Adequate insulation keeps attic temperatures closer to outside air temperature, eliminating the heat source that drives ice dam formation. Insulation alone isn't sufficient if ventilation is blocked — both need to function correctly.

Blown-in insulation for a typical Milwaukee-area attic runs $1,500 to $4,000 depending on attic size, current insulation depth, access conditions, and whether air sealing work is needed before insulation is added. Spray foam applications at rim joists run $800 to $1,500 for most Milwaukee homes. A free assessment produces an accurate quote for your specific attic before any commitment is made.

Yes, when the existing insulation is in sound condition — not water-damaged, moldy, or deteriorated. Blown-in cellulose or fiberglass can be added directly over existing batt or blown-in insulation to bring overall depth to Zone 6 targets. If the existing material is compromised, it comes out first.

Most residential attic insulation jobs take four to eight hours for the blown-in portion. Prep work — air sealing penetrations, installing baffles at eave vents to maintain airflow — adds time depending on what's found in the attic. We provide a realistic time estimate during the assessment based on your specific attic conditions.

Twice annually for most properties — fall before freeze season and spring after winter. Wisconsin's thermal cycling and freeze-thaw conditions make this cadence more critical than in milder regions. Older roofs, buildings with dense mechanical penetrations, or properties with documented water intrusion history benefit from a mid-season assessment or quarterly program. See our commercial roof maintenance page.

Programs in the Milwaukee and Waukesha County market typically run $400 to $1,200 per visit depending on roof size, system type, penetration density, and building access requirements. Bi-annual contracts generally reduce per-visit cost compared to single-visit scheduling. A free property walkthrough produces an accurate program quote for your specific building.

EPDM, TPO, modified bitumen, and built-up roofing. The inspection protocol adapts to the system — each membrane type has distinct failure patterns, and we assess based on what matters for the specific system installed on each property. Repair scope is quoted separately in writing before any additional work proceeds.

Yes — specifically. CertainTeed's SureStart PLUS commercial warranty requires documented regular maintenance to remain in force. Without a maintenance record, premature failure warranty claims can be denied regardless of the roof's age or installation quality. Our inspection reports meet CertainTeed's documentation requirements.

We provide a separate written repair quote before any additional scope is authorized. Maintenance visits cover diagnostic assessment and preventive work only — they are not open-ended repair authorizations. You review the scope and pricing before any repair proceeds. See our commercial roof repair Milwaukee page.

Alexis follows up same day (before 4pm) or next business morning. She confirms your project type and schedules a free on-site walkthrough. On-site, we assess the full scope — for roofing that means getting on the roof, not assessing from the driveway. Written findings are provided before leaving. The written quote follows — scope, cost, and warranty — before any deposit is requested. You decide when you're ready.

For roofing estimates, we can assess the exterior without you present if access to the property is available. For interior remodeling projects, interior access is required so we can assess the full scope accurately. Alexis will confirm what's needed for your specific project type when she follows up on your inquiry.

Scheduling depends on season and current project load. During peak roofing season (spring through fall), lead times run two to four weeks from signed contract to start date. We provide a realistic start window at the time of the estimate — not a vague "we'll be in touch." If your situation is urgent (active leak, storm damage), let Alexis know and we'll address the timeline directly.

Both manufacturer and labor warranties are provided in writing at project completion — not handed over afterward. Manufacturer warranties depend on product and installation type: CertainTeed and TAMKO shingle systems carry 10 to 30-year coverage on qualifying installations. Our labor warranty covers the installation itself. Both are explained during the estimate so you know what coverage you're getting before you decide anything.