Generations RR Roofing and Remodeling delivers superior roofing solutions across Milwaukee and Waukesha Counties. We install ACE premium shingles with Tamko advanced underlayment—materials engineered to withstand Wisconsin's harsh winters, summer storms, and everything in between.
Explore our Wisconsin roofing services—complete solutions for residential and commercial properties

We specialize in complete residential roofing services, from minor repairs to full roof replacements. Our certified technicians are extensively trained in handling various roofing materials. Every project begins with a thorough inspection to assess your roof's condition and identify potential issues before they become significant problems.

If you don't need a whole roof replacement, we also do roof repairs. Roofs that have been damaged by recent storms, patch-ups, and other roof repairs for residential or commercial properties—no matter how large your roofing issue might be, we have you covered with fast, professional repairs.

Our commercial roofing division handles projects of all sizes, from small retail establishments to large industrial complexes. We work with modern commercial roofing systems, including built-up roofing membranes, modified bitumen systems, EPDM and TPO installations, and metal roofing solutions.
Popular roofing materials for Wisconsin residents—chosen for durability, weather resistance, and long-term value in our challenging climate

Asphalt shingles are by far the most popular choice for Wisconsin homeowners because they are affordable, durable, and easy to install. Made to withstand heavy snowfall, rainy seasons, and extreme temperature swings, they provide reasonable protection for years to come.

Preferred by Wisconsin homeowners for durability, natural beauty, and energy efficiency. Cedar roofing keeps homes warm in winter and cool in summer due to its natural insulating properties—perfect for Wisconsin's rough climate. Over the years, cedar develops a beautiful silver-gray patina that adds character.

Metal roofing is a top pick for Wisconsin homeowners who need long-lasting durability, energy efficiency, and superior weather protection. With the capability of withstanding heavy snow, strong winds, and temperature swings, metal roofs are a smart investment that avoids constant repairs and replacements.

In Wisconsin, slate roofing is one of the most durable and long-lasting premium options available. Slate combines natural elegance with exceptional durability, fire resistance, and ability to withstand harsh winters with heavy snow and strong winds while maintaining an elegant appearance for decades.
Explore our premium roofing projects across Milwaukee and Waukesha County—quality craftsmanship that protects Wisconsin homes






Common questions from Wisconsin homeowners about roof replacement, repairs, and materials
Most roof replacements on average-sized homes here in Wisconsin wrap up in about 2 to 4 days. We're talking about your typical 1,500 to 2,500 square foot house. Now, that timeline can shift depending on a few things.
Weather plays a huge role—we never rush a job just to meet a deadline if conditions aren't safe. A complex roof with lots of valleys or a steep pitch needs extra time to do right. The material matters too. Asphalt shingles go up faster than slate or metal roofing. And sometimes we uncover unexpected issues with the decking once we get the old shingles off.
We always give you a realistic timeline during your free inspection and keep you in the loop throughout the whole project.
Late spring through early fall is ideal for roof work in Wisconsin—basically May through October. The temperatures are stable, which helps shingles seal properly. You get less rain during this stretch, and the longer days mean our crews can work efficiently.
That said, we install roofs year-round when needed. Modern materials and techniques let us work safely even when it's cold out. And if you've got an emergency—a leak, storm damage, whatever—we're not waiting for perfect weather. We'll get out there and protect your home right away.
Prices vary quite a bit based on what you choose and how big your roof is. Asphalt shingles typically run between $5,500 and $14,000 for most homes—that's your most popular option. Metal roofing costs more upfront, usually $12,000 to $28,000, but it lasts decades longer. Cedar shake runs $15,000 to $32,000, and slate is the premium choice at $25,000 and up.
These prices include everything—tearing off the old roof, fixing any deck damage we find, installing quality underlayment, the new shingles or materials, proper ventilation, and complete cleanup when we're done.
Your specific cost depends on your roof's pitch, how easy it is to access, the number of chimneys and vents, any damage we need to repair, and the quality level you choose. We give you a detailed written estimate with everything spelled out—no surprises or hidden fees.
Age is the biggest factor. If your asphalt shingle roof is over 20 years old, you're probably looking at replacement rather than repairs. But there are other signs too.
Widespread damage across multiple areas usually means it's time for a new roof. If you're seeing lots of curling or cracked shingles, finding excessive granules in your gutters, or noticing any sagging in the roof deck, those are replacement indicators. Multiple leaks in different spots is another red flag.
On the flip side, repairs might handle it if the damage is isolated to one area—maybe from a recent storm. A single leak from damaged flashing or a few missing shingles doesn't necessarily mean you need a whole new roof, especially if it's relatively new.
The honest truth? We'll tell you which one you actually need during our free inspection. We're not going to push a replacement if repairs will do the job.
Wisconsin weather is brutal on roofs. You need materials that handle everything from subzero winters to hot summers, plus heavy snow, ice, and summer storms.
Asphalt shingles are our most popular choice for good reason. We install ACE architectural shingles that resist high winds and handle freeze-thaw cycles without cracking. They're affordable and come with solid warranties.
Metal roofing is excellent here because snow slides right off, preventing ice dams. It reflects heat in summer, lasts 50-plus years, and handles temperature swings without any issues.
Cedar shake provides natural insulation—keeps your house warmer in winter and cooler in summer. The treated cedar we use resists moisture and rot, which is critical in Wisconsin.
Slate is basically indestructible. It'll outlast everything else and handles any weather Wisconsin throws at it, but it's definitely a premium investment.
Whatever material you choose, we install it over Tamko premium underlayment. That extra protection layer is crucial during harsh winters and spring thaws.
Yes, almost every roof replacement in Wisconsin requires a building permit. Most cities require permits for complete tear-offs, structural changes, and even overlay installations. Commercial properties always need permits, no exceptions.
The only real exemptions are minor repairs—replacing less than 100 square feet of shingles—or emergency temporary fixes to prevent immediate damage.
Permits matter for several reasons. They ensure the work meets Wisconsin building codes. They protect your insurance coverage—some companies deny claims for unpermitted work. They help you avoid fines and potential requirements to redo the work. And they maintain your home's value when you sell.
We handle all the permit applications as part of our service. You don't need to deal with city offices or navigate building department requirements—we take care of it.
You get two separate warranties protecting your investment. First is the manufacturer's warranty on the materials themselves. ACE shingles come with limited lifetime coverage against defects. Metal roofing typically has 30 to 50 year warranties. Cedar shake warranties run 25 to 30 years with proper maintenance. Slate essentially lasts forever, though specific warranty terms vary by supplier.
Second is our workmanship warranty. We provide a 10-year comprehensive labor warranty covering all installation work. That includes leak repairs, fastener failures, installation issues, and flashing problems. It's transferable if you sell your house, and there are no hidden exclusions.
What's not covered? Damage from severe weather—that's what your homeowner's insurance is for. Neglect or improper maintenance. Damage from other contractors working on your roof. And normal wear beyond the warranty period.
We give you all the warranty documentation in writing when we finish, and we're here throughout the entire warranty period if you have any concerns.
Ice dams cause serious damage here in Wisconsin—water backup, destroyed gutters, even roof collapse in extreme cases. Prevention starts with your attic.
You need proper insulation to keep your roof temperature consistent. We recommend R-49 to R-60 insulation for Wisconsin attics. Good ventilation is just as important—ridge vents combined with soffit vents keep attic temperatures cold and prevent snow from melting. Air sealing is crucial too. Seal all attic penetrations like recessed lights, chimneys, and plumbing stacks to prevent warm air from escaping up there.
When we replace your roof, we install ice and water shield six feet up from the edge—well beyond what building code requires. This waterproof membrane protects your home even if ice dams do form.
For winter maintenance, use a roof rake to remove snow after heavy storms. Do this from the ground though—never climb on an icy roof. Keep your gutters clean before winter starts. And in problem areas, heated cables along the roof edge can help.
Metal roofing is worth considering if ice dams are a constant issue at your house. Standing seam metal sheds snow before dams can form.
Milwaukee, Waukesha, and the surrounding counties—if you're in southeastern Wisconsin, we're coming out.
Not sure if we cover your area? Give us a call. We work throughout southeastern Wisconsin and can let you know if we can help—or recommend someone who can.
Call 262-202-2481
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Roofing · Siding · Windows · Remodeling · Southeast Wisconsin